18 February 2016

TASTE THE FUTURE together with Ichnya Condensed Milk Company!


The world´s leading food fair ANUGA 2015 took place as usually in Cologne, Germany from 10th till 14th of October, 2015.
This exhibition is well-known among professional of food industry as a one of the leading international events for retail trade and food service and catering market. More than 280,000 sqm of exhibition area united decision-makers of food producing companies and ponderable players of food retail market.
Ichnya Condensed Milk Company traditionally took a part of the fair representing Ukraine in a DAIRY section. Our company is well-known player among food food producers. As more than 50 % of production volume of Ichnya Condensed Milk Company goes on export.
The slogan of the fair “TASTE THE FUTURE” transmits a focus of the event this year. What is going to be produced? Which trends are emerging? Numerous sources of inspiration across, pioneering trending topics, an attractive supporting programme and, of course, great business opportunities: all this awaited visitors and exhibitors at the leading international trade fair Anuga.

At its stand Ichnya Condensed Milk Company presented various products samples under own brands and wide product range under PRIVATE LABELS adapted to regional markets.

Иллюстрация For a long time brands Ichnya, Mama-Milla have become equivalent of quality for Ukrainian consumers. Products under trade mark Milada are widely known among consumers in international markets.
Participation in such events is necessary for Ukrainian food producers in order to find new opportunities on global market and to open new outlooks for business development.
“I was glad to see Ukrainian companies started representing themselves at international fairs. First of all this is connected to the loss of sales on traditional markets. From the other hand Ukrainian food sector is ready to offer a large volume of high-quality products to global markets” – Valentyn Zaporoshchuk, president of CG PRAVIO said.
All days at the stand of Ichnya Condensed Milk Company export managers had been working actively with many visitors negotiating with potential distributors and retailers and meeting existed partners with whom many years of long-standing business relations are linked.